We are proud to announce that HollabackPHILLY (a project of Feminist Public Works) was selected as a finalist for the 3rd annual Avon Communications Awards: Speaking Out About Violence Against Women for its outstanding work on an anti-street harassment campaign to bring attention to the need to end violence against women.
A finalist in the Innovative Campaign Award category, HollabackPHILLY is one of 20 global organizations to be chosen as a finalist for the prestigious awards, which recognize outstanding communications campaigns that are helping change communities, policies, institutions and behaviors to end violence against women. The five winning organizations will be chosen by an expert panel of judges and announced at the end of March. Each will receive a US $5,000 grant from the Avon Foundation for Women to fund the continuation of their work.
Our SEPTA ad campaign last year, while small, garnered significant attention both on- and off-line. The full slideshow of the ads (below), includes the full 2013 campaign which ran inside Philadelphia subway cars on the Market Frankford and Broad Street lines:
This is street harassment (2013)
Picture 1 of 7
Hey Sexy Hey Baby THIS IS STREET HARASSMENT Lookin' Good Mmm Look at you Look at those legs THIS IS STREET HARASSMENT Hey, you a man or a woman? You a dyke? THIS IS STREET HARASSMENT Can I have a smile What's your name You got a boyfriend Where are you going Come Here Let me get at you Oh you're ugly anyway THIS IS STREET HARASSMENT
As a result of the success of this small pilot campaign, HollabackPHILLY is currently preparing to launch an expanded ad campaign in April 2014, with ads in subway cars, on platforms in subway stations, and in bus shelters.
The top finalists were selected from more than 870 submissions to the Communications X-Change by 303 organizations in 78 countries, ranging from Albania to Nicaragua to Vietnam. The Communications X-Change is a digital global communications library that enables organizations and advocates throughout the world to find, share, and learn from the best communications material focused on ending violence against women and children. The Communications X-Change was developed and is managed by Futures Without Violence and funded by the Avon Foundation.
“The Avon Communications Awards are casting a spotlight on issues that affect one in three women across the globe,” said Carol Kurzig, Avon Foundation for Women President. “Communication and education are critical elements to ignite bystanders into action, and without public awareness and education, bystanders often do not intervene to help in abusive situations. We congratulate them on their selection as a finalist from a very competitive selection process with so many outstanding entries.”
“We commend HollabackPHILLY for their innovative use of communications to prevent and ultimately end violence against women and children in every corner of the world,” said Esta Soler, Futures Without Violence President and Founder. “Since the launch of the Communications X-Change, we’ve been continually impressed by the creativity and caliber of the submissions. These campaigns are an inspiration to the violence prevention community across the globe and a catalyst for change.”
Click here to see the full press release. The finalists and descriptions of awards are included below:
INNOVATIVE CAMPAIGN AWARD:
The Innovative Campaign Award recognizes innovative and original approaches to presenting messages about ending violence against women and girls through the best information technology, including mobile technology.
BREAK THE SILENCE AWARD
The Break the Silence Award recognizes communications campaigns that effectively encourage people to step in to help or speak out against violence against women to promote a shift in attitudes or practices at the individual, family or community level.
COMMUNITY CHANGE AWARD
The Community Change Award recognizes campaigns on ending violence against women and girls that involve the participation of both women and men, or girls and boys, to develop solutions to violence and discrimination against women and girls.
OUTSTANDING GOVERNMENT COMMUNICATION AWARD
The X-Change Award for Outstanding Government Communication recognizes a Government or its responsible Ministry or Department, whether national, regional or local, for communications efforts and campaigns to end violence against women and girls. It highlights the essential role that Governments play to end discrimination and violence against women and girls.
GLOBAL AWARD FOR EXCELLENCE IN COMMUNICATION
The Global Award for Excellence in Communication recognizes a campaign from an international NGO in the violence against women arena that is global, multi-year, and creates approaches and messages that may be easily adapted in other countries.
To view the 20 finalists’ campaigns and other educational information about gender-based violence, please visit: http://xchange.futureswithoutviolence.org/pages/communicationsawards